This is why Shepard has to survive in ME3. Cause if they DO kill Shepard off, everyone will be like "yeah yeah, very funny, you're gonna make us think Shepard's dead like you did in the first one." *nothing happens* Oh... shit".
Total agreement there! Would have been better to have Shepard die heroically at the end of ME1 and leave everybody wondering how they'll pull a sequel this way. Getting killed in the intro of ME2 and everyone knows this can't be the end.